Netball Australia have released their first major campaign for Suncorp NetSetGo, through the Small Heroes. BIG Dreams. television commercial. The commercial will be launched across the Australian Nine Network, with further integration into broadcast of Suncorp Super Netball across Nine and Telstra TV from Today.
Small Heroes. BIG Dreams. focuses on some of the key benefits of Suncorp NetSetGO, including a child’s growth in confidence and the ability to work as a team, all while delivered in a positive, supporting, nurturing and fun environment.
Creative agency MMR was commissioned to produce the project by Netball Australia, with General Manager Matt Slade, delighted by the final result. “We’re extremely proud to have had the opportunity to work with Netball Australia on this campaign,” said Slade.
“The brief asked to us explore and bring Suncorp NetSetGO to life in a way that illustrated the positive, empowering and fun environment the program provides for traditional and new netball audiences.
“By using slow motion and animation effects, as well as strong messaging throughout, we think the TVC showcases the ‘superhero’ moments that the program offers to kids of all ages, interests and abilities.”
Suncorp NetSetGO is Netball Australia’s only junior entry netball program, providing children from five to 10 years with a positive introduction to netball, incorporating skill activities, minor games, music, dance, and modified matches.
Read more about ANZ NetSetGo here.